Cleantech Building Materials plc (“CBM” or the “Company”) is pleased to unveil the refreshed global branding for Accoya® Wood—marking a new chapter in the evolution of one of the world’s most innovative and sustainable building materials. This brand update reflects Accoya® Wood’s market leadership and its growing adoption across Asia and beyond.
Through its wholly owned subsidiary, Diamond Wood China Limited, CBM is currently constructing the first Accoya® Wood factory in China—laying the foundation for a major shift towards carbon-negative construction in the world’s largest building materials market.
The new brand identity captures Accoya® Wood’s uncompromising performance and unmatched sustainability credentials. It embodies the values that architects, manufacturers and builders have come to associate with Accoya® Wood: innovation, longevity, and a commitment to environmental leadership.
The Accoya® Wood Advantage
Accoya® Wood is a revolutionary solid wood product created through a patented acetylation process that transforms fast-growing Radiata Pine into a material with strength and durability to rival—and often exceed—traditional tropical hardwoods and carbon-intensive
materials like steel, aluminum, and PVC.
Used in applications ranging from windows and doors to cladding, decking, and high-end
architectural design, Accoya® Wood offers:
• Dimensional stability and durability backed by a 50-year warranty;
• Low maintenance and long coating life, reducing total lifecycle cost; and
• Superior performance in tropical climates, including high resistance to termites and splintering, and a cooler surface underfoot.
Its aesthetic appeal, performance benefits, and sustainability make Accoya® Wood the choice for
designers seeking both form and function.
Sustainability Without Compromise
Accoya® Wood is the only structural building material in the world to have received Cradle to Cradle™ Gold certification. Its carbon-sequestering properties are profound: for every cubic metre produced, 944kg of CO₂ is captured, while only 88kg is emitted.
At full Phase 2 capacity, CBM’s China factory will produce 320,000m³ of Accoya® Wood annually—sequestering carbon equivalent to the emissions from over 11 million litres of gasoline every year.
Building for a Net-Zero Future
Diamond Wood, CBM’s operating business in Asia, has maintained sustainable forest certification since 2008—ensuring full traceability and responsible sourcing from sustainably managed forests. The new China manufacturing facility, now under construction, will incorporate advanced
environmental standards and closed-loop systems that repurpose key production outputs—paving the way for a fully circular and low-impact industrial model.
A Brand to Match the Mission
With more than 6,000 projects across Asia already incorporating Accoya® Wood, the refreshed brand signals the Company’s intent to lead a global transition toward sustainable, performance-driven construction materials.
Download press release: CBM press release re new Accoya branding
See the video below showcasing the new branding: